客观题部分 *C7F2o
1'R
mg\(
请用铅笔将此部分试题的答案填涂在答题卡上,否则无效! o/^1Wm=
II. Vocabulary (10 points) )c+k_;t'+
PartA (5 points) R%"K
Directions: Beneath each of the following sentences, there are four choices gi$XB}L+X
marked iL B, C arm 1). Choose the:one thatbest completes the
q=4Bny0
sentence and mark the corresponding letter with a single bar across <<,>S&/
the square bracket on ANSWER SHEET 1. QIK
9
Example: (` c
G
She prefers foreign wine to that produced__ Jzex]_:1~
A. previously B. vLrtually C. primarily D. domestically .3X Y&6
The sentence should read,; "She prefers foreign wine to that produce +qy
6d7^
domesticany." Therefore, you should choose D. g`[$XiR
Sample Answer x+7*ADKb
[A] [B] [C] [D] v0LGdX)/Y
1. International sport should create goodwill between the nations, but in the G3a7`CD
present organization of the Olympics somehow encourages__ :kG)sw7
patriotism. 3i=Iu0
A. obsolete B. aggressive C. harmonious D. amiable B<,YPS8w
Z One call understand others much better by noting the immediate and izuF !9
fleeting reactions of their eyes and __ to expressed thoughts. Qihdn66
A. dilemmas B. countenances C. concessions D. junctions f<=Fe:1.
3. People innately _____ for superiority over their peers although it ,H[SI0];
sometimes takes the form of an exaggerated lust for power. <[i}n55
A. strive B. ascertain C. justify D. adhere e|lD:_1
i
4. Some scientists have suggested that Earth is a kind of, zoo or wildlife v~=\H
for intelligent space beings, like the wilderness areas we have set r*XLV{+4
up on earth to allow animals to develop naturally while we observe them. G%{0i20_
A. conservation B. maintenance C. storage D. reserve ;Gd~YGW^#
5. According to the latest report, consumer confidence___ a breathtaking ^+/kr/
15 points .last month, to its lowest level in 9 years. {x@|VuL=
A. soared B. mutated C. plummeted D. fluctuated kbI/4IRW
6. Melissa is a computer___ that destroyed files in computers and tSHFm-q`
frustrated thousands of users around the world. 3)N\'xFh@
A. genius B. vires C. disease D. bacteria l,`!rF_
7. The emphasis:on examinations is iby far the. worst form of rx!=q8=0R
competition in schools. FHg0E++?
A. negligent B. edible C. fabulous D. disproportionate 46No
%cSiG
8. The boy seemed more _____ to their poverty, after seeing how his 2`bdrRD0
grandparents lived. f.xA_Y>
A. reconciled B. consolidated E6A/SVp
C. deteriorated D. attributed MesRa
(
9. During his two-month stay, in China, Tom never____ a chance to HdX2YPYn;
practice his Chinese. ))T>jh
A. passed on B. passed up C. passed by D. passed out $xgBKD
10. When a person dies, his debts must be paid before his ____ can be wCKj7y[
distributed. Da1aI]{I
A. paradoxes B. legacies C. platitudes D. analogin i$^ZTb^
Part B (5 points) s0"e'
Directions: In each of the following sentences there is one word or phrase \>Zvev!s
underlined. Below the sentence are four choices marked A, B, C, and >U!*y4
D. Choose the one that is closest in meaning to the underiined part. 6lFfS!ZFA
Mark the corresponding letter with a single bar across the square dcfe_EuT
bracket on ANSWER SHEET I. xge7r3i
Example: [(mlv42"
The secretary is Very competent; she can finish all these letters within one sRhKlUJG
.. ;.,ca, ODe j`>^1Q
bour. [iS$JG-
A. careful B. industrious C. clever D. capable 8|g<X1H{M
In this sentence, "competent" is closest -;n m e:zting to "capable". Therefore dK9Zg,DZL
you should choose D. LHYLC>J
Sample Answer zu\`1W^
[A] [B] [C] [DD] 3iNkoBCg
11. He claims that advertising today tends to portray women in traditional f'
Mop= .
roles such as cooking or taking care of the baby. K\?]$dK5
A. depict B. advocate D; criticize D. analyze {dWObh
12,. They achieved more than they had eyer dreamed, lending a magic tO their e":G*2a
family story that no tale or ordinary life could possibly rival. PAF8Wlg
A.confirm B. achieve C.match D exaggerate gE7L L=x
13. The most urgent thing is to find a dump. for those toxic____ industrial wastes. 5Fe
FN)
A. imminent B. recyclable C. smelly D. poisonous t*S."
q
i4. British Prime Minister Tony Blair promised the electorate that guns would *C|
nor be fired without an attempt to win a further U.N.sanction. :l u5Uu~
A. allies B. delegates C. voters D. juries _2ef LjXQ
15. The analysis suggests that the tradeoff between our :children's college and @mQ:7-,~
our own retirement security is ,chilling. Gu0 ,)jy\
A. frightening B. promising C. freezing D. revealing 3R$Z[D-
16. Their signing of the treaty was regarded as a conspiracy against the British kGYTl,A{
Crown. .?W5{U
A. secret plan B. bold attack C. clever design D. joint effort JK_OZ
17. Evidence, reference, and foomotes by the thousand testify to a scrupulous xyh.N)
researcher who does considerable justice to a full range of different L@Nu/(pB=
beorefical and political positions. qt e>r
A. trustworthy B. intelligent C. diligent D. meticulous )X+mV
18. Despite their spartan, isolated lifestyle, them are no stories of women qCQ./"8
being raped or wanton violence against civilians in the region. uZjC
c M
A. intriguing B. exasperating: C. demonstrative D. unprovoked z_|oCT!6
19. The gang derived their nickname from their dark clothing and blacked up kLSrj\6I[
faces for .nocturnal raids in the forest. y(jg#7)
A. illegal B. night-time C, brutal D. abusive cQNs L
20. Though sometimes too lazy to work as hard as her sisters, Linda has a [#^#+ |{\
more avid fondness for the limelight, a}yXC<}$
A. mercurial B, gallant C. ardent D. frugal %q3$|>
III. Cloze (10 points) .x83Ah`
Directions : Read the following passage. Choose the best word for each CB\{!
numbered blank and mark the corresponding letter with a single bar across the xl9aV\
W
square bracket on Answer Sheet I. sy* y\5yJ
Like many other aspects of the computer age, Yahoo began as an idea, /7c~nBU
___ 21 ___ into a hobby and Iately has ____22 ____ into a full- time passion. The 3Hi+Z}8
two developers of Yahoo, David Filo and Jerry Yang, Ph. D candidates >`RRP}u=u
___ 23 _ Electrical Engineering at Stanford University, started theirguide in >H][.@LyR
April 1994 as a way to keep 24 of their personal interest on the Intemet. 4vnUN
Before long they ___25 ___ that their home,brewed lists were becoming too +|cI:|H>
long and ____ 26____ Gradually they began to spend more andmore time on b&)5:&MI
Yahoo. ^Mkk@F&1
During 1994, they ____ 27____ yahoo into a customized database designed Xf'=+f2p
to____28_____ the needs of the thousands of users____29____ began to use the ,U,By~s
service through the closely ___ 30____ Intemet community. They developed 9
' 1B/{
customized software to help them___ 31 ___ locate, identify and edit material Rg&-0b
___32___ on the Intemet. The name Yahoo is ____ 33____ to stand for "Yet R9vT[{!i
Another Hierarchical Officious Oracle". but Filo and Yang insist they selected +!t}
the ___34 ___ because they considered themselves yahoos. Yahoo? itself first ^?"\?M1
___ 35 ___ on Yang's workstation, "akebono", while the search engine was 0rSIfYZa
___ 36 ___ on Filo's computer, "Konishiki". E8\XNG)V4
In early 1995 Marc Andreessen, co-founder of Netscape Communication ,V]
]:eR
in Mountain View, California, invited Filo and Yang to move their files Ji'(`9F&a
___ 37___ to larger computers ___38____ at Netscape. As a result Stanford's -!M,75nU
computer network returned to ___ 39___ , and both parties benefiasc. Today, 6SM:x]`##,
Yahoo___ 40 ___ organized information on tens of thousands of computers ;#+0L$<t
linked to the web. >>Ar$
1. A. became B. grew C. mm D. intend j F"YTr6
2. A. made B. saw C. looked D. turned j|fd-<ng
3. A. in B. on C. about D. fer 8ip7^
4. A. touch ?. contact C. n-ack D. record nt1CTWKM8^
5. A. founded E. found C. argued D. reported *V^ #ga#A
6. A. unwieldy B. tough C. tamable D invaluable O>y'Nqz
7. A. exchanged B. shank C. sold D. converted j`*N,*ha
8. A. explain B. serve C. discover D. evaluate XE3aXK'R
9. A. which B. that C. actually D. eagerly P,pnga3Wu
10. A. relative B. interactive C.bound D. contacted 7k%T<;V
11. A. fluently B. efficiently C.exactly D. actually [dX`K`k
12. A. transmitted B. purchased C. sold D. M(q'%XL^
13. A. about B. bound C. going D. supposed l]!9$
I4. A. fable B. model C. name D. brand Tpp &
15. A. supported B. resided C. lived D. launched /?-7Fg+,
16. A. connected B. lodged C. introduced D. linked 34|a\b}
17. A. over B, away C. inside D. beneath Xk mQBV"
18. A. housed B. caught C. hosed D. bidden H4-qB Z'
19. A. average B. normal C. ordinary D. equal h&@R| N
20. A. attains B.detains C. maintains D. contains x<i}_@Sn_+
IV. Reading Comprehension (20 points) gIEl.
Directions: Read the following passages, decideon the best one of the choices S&jesG-F
marked A, B, C, and D for each question or unfinished statement and then mark R\Z:n*
the corresponding letter with a single bar across the square bracket on the &:B<Q$g#
ANSWER SHEET. ,.IEDF<&
Passage 1 .S\&L-{
Guthrie's contiguity principle offers practical suggestions for how to break Oeya%C5'
babies. th5g\h%j*
One application of the thrcshoM method involves the time young children g|<Sfp+;+
spend on academic activities. Young children have short attention spans, so the ,hxkk`
length of time they can sustain work on one activity is limited. Most activities 7B9 `<{!h
are scheduled to last no longer than 30 to 40 minutes. However, at the start of Rs& @4_D
the school year, attention spans quickly wane and behavior problems often "$HbK
@]!h
result. To apply Gutiarie's theory, a teacher might, at the start of the year, limit /nx'Z0&+X
activities to 15 to 20 minutes. Over the next few weeks the teacher could L *[K>iW
gredually increase the time students spend working on a single activity. =dP{ Gh
The threshold methoci also can be applied to teaching printing abd 2LY=DL7
handwriting. When children first learn to form letters, their movements oSb, :^Wl
awkward and they lack free motor coordination. The distances between lines on xom<P+M!|
a page are purposely wide so children can fit the letters into the space. If paper _#$9 y1bd
with narrow lines is initially introduced, students' letters would spill over the 7Ob*Yv=[
borders and students might become frustrated. Once students can form letters \6|/RFT
within the larger borders, they can use paper with smaller borders to help them >ndJNinV
refine their skills. v]:=K-1n
The fatigue method can be applied when disciplining disruptive students BG2)v.CU
who build paper airplanes and sail them across the room. The teacher can %5Kq^]q;Y
remove the students from the classroom, We them a large stack of paper, and ]Z<_ "F
tell them to start making paper airplanes. After the students have made several f5RE9%.#~
airplanes, the activity should lose its attraction and paper will become a cue for Wa/g`}
not building airplanes. P3tx|:gV
Some students continually race around the gym when they first enter their TTNkr`
physical education class. To employ the fatigue method, theteacher might E|"=.
T
decide to have these students continue to run a few more laps after the class has `rY2up#%
begun. mo]KCi
The incompatible response method can be used with students who talk and OV CR0
misbehave in the media center. Reading is incompatible with talking. The Tm]nEl)_
media center teacher might ask the students'to find interesting books and read R/b4NGW@
them while in the center. Assuming that the studentS find the books enjoyable, OIb
the media center will, over time, become a cue for selecting and reading books "T/>d%O1b
rather than for talking with other students. 4NVV5_K a
In a social studies class some students regularly fall asleep. The teacher 4NEq$t$Jn
realized that using the board and overhead projector while lecturing was very
ye6H*K
boring. Soon the teacher began to incorporate other elements into each lesson, 6w3R
'\9
such as experiments, videotapes, and debates, in an attempt to involvs students "LhUxnll
and raise their interest in the course. -XoP ia2
41. The purpose of this passage is to___ ~.Ik#At
A. inform B. persuade C. debate D. narrate W><Zn=G4)b
42. Guthrie identified three methods for__ UO`;&e-DB
A. educating students B. altering bad habits z:Sigo_z[
C. avoiding undesired action D. forming good hobbies QA!_} N4n
43. Which of the following is not the example of applying the threshold yKagT$-
method? fr6^nDY
A. Parents introduce spinach in small bites or mixed with a food than the ~0"p*?^
child enjoys over time so that the child will not refuse to eat it. 5}ie]/[|
B. Teachers introduce academic content in short blocks of time for young BI[JATZG
children and gradually increase session length but not to where students ;Z[]{SQ
become frustrated or bored. Qq-"Cg@-/
C. Paper with wider lines is first used and then paper with narrow lines is [t\B6XxT
introduced step by step to help children learn printing and handwriting. Myat{OF
D. A child might be made to throw toys until it is no longer fan by his Is<"OQ
parents in order to change his behavior of repeatedly throwing toys. ;.sl*q1A
44. To stop snacking while watching television, people should keep their hands ^he=)rBb?
busy by sewing, painting, working crossword puzzles, and so forth. Over ?C0l~:j7D
time. watching TV becomes a cue for engaging in an activity other than gxPx&Z6jF
snac 'king. What method is used in this example? UCrh/b Tm
A. The threshold method. B. The fatigue method. 7)rWw<mY
C. The incompatible response method. D. The punishment method. gJt`?8t
45. We can draw the conclusion from the passage that jdeV|H} u
A. The incompatible response method is to force child to make unwanted Q "r_!f
response repeatedly in presence of stimulus until he or she becomes T Zir>5
exhausted &}mw'_ I
B. The threshold method refers to introducing undesired behavior with a aFiCZHohw
response incompatible with the undesired response so they can not be kyh_9K1
performed simultaneously ul
Hn#)
C. The fatigue method means that engaging in the behavior is transformde 3Rg}+[b
into avoiding it by introducing the stimulus at full strength so it becomes egR9AEJvz
a cue for not performing it 3XiO@jzre
D. The fatigue method is that in presence of stimulus teachers have child 2g*J
make response incompatible with unwanted response NW|f7
ItX
Passage 2 $h9='0Wi0'
The increase in global trade means that international companies cannot /5AW?2)
afford to make costly advertising mistakes if they want to be competitive. e)nimq
{6
Understanding the language and culture of target markets in foreign 1RLY $M
countries is one of the keys to successful international marketing. Too many ;P &y,:<m:
companies, however, have jumped into foreign markets with embarrassing ;wiao(t>4N
wralts . HWns.[
Translation mistakes are at the heart of many blunders in international HC {XX>F^
advertising. "Y`3DxXz
General Motors, the US auto manufacturer, got a costly lesson when it wmNHT _
introduced its Chevrole Nova to the Puerto Rican market. "Nova" is Latin for wo2@
hav
new (star)" and means "star" in many languages, but in spoken Spanish it can zHWSE7!
sound like "no va", meaning "it doesn't go". Few people wanted to buy a car mN`YuR~
with that cursed meaning. When GM changed the name to Caribe, sales 'PZ|:9FX!
picked up" dramatically. Op.8a`XLt&
Marketing blunders have also been made by food and beverage companies. v1U
?&C
3ne American food company's friendly "Jolly Green Giant" (for advertising Rx07trfN
,egetables) became something quite different when it was translated into e;bYaM4UX
Arabic as "Intimidating Green Ogre". 8r
Z!ia!
When translated into German Pepsi's popular slogan, "Come Alive with MmPU7Nl%X
Pepsi" came out implying "Come Alive from the Grave". No wonder customers =-cwXo{Q.O
in Germany didn't rush out to buy Pepsi. vgIpj3u
Successful international marketing doesn't stop with good *YTo{~
ranslafions--,-other aspects of culture must be researched and understood ff t9gfU5?
aarketers are to avoid blunders. sRVIH A,
When marketers do not understand and appreciate the values, tastes, ?rVy2!
geography, climate, superstitions, religion, or economy of a culture, they fail to h+.{2^x
capture their target market. Xy ,lA4IP
For example, an American designer tried to introduce a new pentare ihto `cz2DR-"
the Latin American market but the product aroused little interest. The mail [sV"ws
reason was that the camellia used in it was traditionally used for funerals in ^{$FI`P
many South American countries. v!3A9!.
Having awakened to the special nature of foreign advertising, companies =.<@`1
are becoming much more conscientious in their translations and more sensitive 0|xIBg)
to cultural distinctions. "@@I!RwA
A,-6|&F
The best way to prevent errors is to hire professional translators who ?PA$Ur21lw
understand the target language and its idiomatic usage, or to use a technique f|A
riM
called "back translation" to reduce the possibility of blunders. Jk|Q`h
The process uses one person to translate a message into the target NqHy%'R
language and another to translate it back. Effective translators aim to capture %V&n*3
the, overall message of an advertisement because a word-for-word duplication Sgim3):Z
of the original rarely conveys the intended meaning and often causes L$'[5"ma
;
misunderstandings. \]Kh[z0"
In designing advertisements for other countries, messages need to be shot }<@j'Ok}.
and simple. yNW\?Z$@q
They should also avoid jokes, since what is considered funny in one part 3K&4i'}V
of the world may not be so humorous in another. 0`.^MC?
46. The best title of this passage might be __ . R_]{2~J+
A. Culture Is Very Important ia Advertishag g
6]epp[8
B. Avoid Cultural Misunderstanding between Nations
{^CT}\=>
C. Overcome Cultural Shock in Different Countries a8u9aEB
D. Advertisements Reflect Various Life Styles AL/?,%F
47. What does the word "blunder" mean in this passage? G
WsE;
A. hesitation B. mistake C. stutter D. default )m6M9eC
48. Which of the following statements can be used to summarize the gist from V$0dtvGvH
Paragraph 3 to Paragraph 6? g71[6<D
A. Cultural shocks B. Faulty translations mOo`ZcTU
C. Avoid cultural oversights D. Prevent blunders NC&DF