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__1__ an event takes place; newspapers are on the streets __2__ the details. oZ:{@=
Wherever anything happens in the world, reports are on the spot to __3__ the news. o&$hYy"<.L
Newspapers have one basic __4__ , to get the news as quickly as possible from its source, from those who make it to those who want to __5__ it. m*oc)x7'
Radio, telegraph, television, and __6__ inventions brought competition for newspapers. So did the development of magazines and other means of communication. a$m_D!b~_
__7__ , this competition merely spurred the newspapers on. C:GvP>
They quickly made use of the newer and faster means of communication to improve the __8__ and thus the efficiency of their own operations. t`u!]DHv
Today more newspapers are __9__ and read than ever before. {/ &B!zvl
Competition also led newspapers to branch out to many other fields. 9j#@p
Besides keeping readers __10__ of the latest news, today's newspapers __11__ and influence readers about politics and other important and serious matters. x=,8[W#XT
Newspapers influence readers' economic choices __12__ advertising. _7@z_i_c
Most newspapers depend on advertising for their very __13__ . <HQ&-j x
Newspapers are sold at a price that __14__ even a small fraction of the cost of production. Mr*|9h
The main __15__ of income for most newspapers is commercial advertising. "'A"U
The __16__ in selling advertising depends on a newspaper's value to advertisers. |ym%|
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This __17__ in terms of circulation. How many people read the newspaper? =i6:puf
Circulation depends __18__ on the work of the circulation department and on the services or entertainment __19__ in a newspaper's pages. }-p,iTm
But for the most part, circulation depends on a newspaper's value to readers as a source of information __20__ the community, city, country, state, nation, and world—and even outer space. RH1uVdJ1
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