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II. Vocabulary (10 points) >[O
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PartA (5 points) i7mT<w>?
Directions: Beneath each of the following sentences, there are four choices cDm_QYQ
marked iL B, C arm 1). Choose the:one thatbest completes the pRPz1J$58
sentence and mark the corresponding letter with a single bar across 8iqx*8}
the square bracket on ANSWER SHEET 1. FUvZMA$
Example: C;G~_if4PR
She prefers foreign wine to that produced__ ZK{VQ~
A. previously B. vLrtually C. primarily D. domestically )O#>ONm^
The sentence should read,; "She prefers foreign wine to that produce x AkM_<
domesticany." Therefore, you should choose D. QVb@/
Sample Answer "_}Hzpy5k
[A] [B] [C] [D] b H?dyS6Bx
1. International sport should create goodwill between the nations, but in the lRZt))3
present organization of the Olympics somehow encourages__ xzz[!yJjG
patriotism. )$#ov-]
A. obsolete B. aggressive C. harmonious D. amiable VbKky1a@
Z One call understand others much better by noting the immediate and -KCm#!
fleeting reactions of their eyes and __ to expressed thoughts. >e>Q'g{
A. dilemmas B. countenances C. concessions D. junctions TStu)6%`
3. People innately _____ for superiority over their peers although it .NiPaUzc<
sometimes takes the form of an exaggerated lust for power. q/
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A. strive B. ascertain C. justify D. adhere >]&LbUW+
4. Some scientists have suggested that Earth is a kind of, zoo or wildlife k$i76r
for intelligent space beings, like the wilderness areas we have set rgRh ySud
up on earth to allow animals to develop naturally while we observe them. eeoIf4]
A. conservation B. maintenance C. storage D. reserve iRPt0?
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5. According to the latest report, consumer confidence___ a breathtaking r[Qk-}@vp
15 points .last month, to its lowest level in 9 years. kK16+`\+
A. soared B. mutated C. plummeted D. fluctuated B&0-~o3WP
6. Melissa is a computer___ that destroyed files in computers and B+`m
frustrated thousands of users around the world. "qu%$L
A. genius B. vires C. disease D. bacteria CD +,&id
7. The emphasis:on examinations is iby far the. worst form of pV=X
competition in schools. ;E,%\<
A. negligent B. edible C. fabulous D. disproportionate >wNE!Oa*B
8. The boy seemed more _____ to their poverty, after seeing how his Y 'Yoc
grandparents lived. V/.Y]dN5
A. reconciled B. consolidated 5$`i)}:s
C. deteriorated D. attributed PxM]3Aoa
9. During his two-month stay, in China, Tom never____ a chance to IMmoq={(z
practice his Chinese. vnw83a%3
A. passed on B. passed up C. passed by D. passed out zbOEF
10. When a person dies, his debts must be paid before his ____ can be $-|`#|CBd
distributed. <*i
'
A. paradoxes B. legacies C. platitudes D. analogin xx
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Part B (5 points) =nh/w#
Directions: In each of the following sentences there is one word or phrase u%Bk"noCa
underlined. Below the sentence are four choices marked A, B, C, and *8CI'U
X
D. Choose the one that is closest in meaning to the underiined part. O3bo3Cm$
Mark the corresponding letter with a single bar across the square q~^Jd=cB\
bracket on ANSWER SHEET I. p
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Example: X2 c<.
The secretary is Very competent; she can finish all these letters within one ZZL.&Ho
.. ;.,ca, ODe YLVIn_\}
bour. E?l_*[G
A. careful B. industrious C. clever D. capable ,]gYy00w0s
In this sentence, "competent" is closest -;n m e:zting to "capable". Therefore 5`53lK.C
you should choose D. bF;g.-.2
Sample Answer ~e~iCyW;S
[A] [B] [C] [DD] Kr3L~4>
11. He claims that advertising today tends to portray women in traditional \Bg;}\8
X
roles such as cooking or taking care of the baby. v}XMFC !
A. depict B. advocate D; criticize D. analyze Q|q.~x<RQ
12,. They achieved more than they had eyer dreamed, lending a magic tO their Xp"ZK=r
family story that no tale or ordinary life could possibly rival. _5 Zhv-7
A.confirm B. achieve C.match D exaggerate PE4#dx^
13. The most urgent thing is to find a dump. for those toxic____ industrial wastes. ~Wp>tnl
A. imminent B. recyclable C. smelly D. poisonous `?+lM
i4. British Prime Minister Tony Blair promised the electorate that guns would }SIUsh'
nor be fired without an attempt to win a further U.N.sanction. JE9SPFQx9M
A. allies B. delegates C. voters D. juries 5TqB&GP0
15. The analysis suggests that the tradeoff between our :children's college and 48l!P(>?y
our own retirement security is ,chilling. 1|_jV7`Mz
A. frightening B. promising C. freezing D. revealing uH7$/
16. Their signing of the treaty was regarded as a conspiracy against the British ~UA:_7#\M
Crown. V+j58Wuf
A. secret plan B. bold attack C. clever design D. joint effort lArYlR}
17. Evidence, reference, and foomotes by the thousand testify to a scrupulous 9aky+
researcher who does considerable justice to a full range of different [(Ss^?AJW
beorefical and political positions. oKjQ?
4
A. trustworthy B. intelligent C. diligent D. meticulous <
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18. Despite their spartan, isolated lifestyle, them are no stories of women .21[3.bp/q
being raped or wanton violence against civilians in the region. ;LSdY}*%0
A. intriguing B. exasperating: C. demonstrative D. unprovoked uf4C+ci
19. The gang derived their nickname from their dark clothing and blacked up ,U':=8
faces for .nocturnal raids in the forest. j_i/h "
A. illegal B. night-time C, brutal D. abusive l>p S23
20. Though sometimes too lazy to work as hard as her sisters, Linda has a RS'!>9I
more avid fondness for the limelight, F}
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A. mercurial B, gallant C. ardent D. frugal S- @
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III. Cloze (10 points) fy&vo~4i;
Directions : Read the following passage. Choose the best word for each P(B:tg
numbered blank and mark the corresponding letter with a single bar across the 92zo+bc
square bracket on Answer Sheet I. h
^QicvZ
Like many other aspects of the computer age, Yahoo began as an idea, AY3nQH
___ 21 ___ into a hobby and Iately has ____22 ____ into a full- time passion. The )"SP >2}
two developers of Yahoo, David Filo and Jerry Yang, Ph. D candidates Y)="of
___ 23 _ Electrical Engineering at Stanford University, started theirguide in DLMM1
A
April 1994 as a way to keep 24 of their personal interest on the Intemet. P")duv
Before long they ___25 ___ that their home,brewed lists were becoming too 8JYF0r7
long and ____ 26____ Gradually they began to spend more andmore time on gG5@ KD6k
Yahoo. |cK
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During 1994, they ____ 27____ yahoo into a customized database designed yn &+ >{
to____28_____ the needs of the thousands of users____29____ began to use the -U'3kaX5<
service through the closely ___ 30____ Intemet community. They developed zg)-RCG
customized software to help them___ 31 ___ locate, identify and edit material a
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___32___ on the Intemet. The name Yahoo is ____ 33____ to stand for "Yet :v
-&}?
Another Hierarchical Officious Oracle". but Filo and Yang insist they selected 'L$%)`;e
the ___34 ___ because they considered themselves yahoos. Yahoo? itself first yffg_^fR
___ 35 ___ on Yang's workstation, "akebono", while the search engine was rDr3)*H?0
___ 36 ___ on Filo's computer, "Konishiki". eRV4XB :
In early 1995 Marc Andreessen, co-founder of Netscape Communication DK-V3}`q}
in Mountain View, California, invited Filo and Yang to move their files @JF
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___ 37___ to larger computers ___38____ at Netscape. As a result Stanford's ;fg8,(SM^
computer network returned to ___ 39___ , and both parties benefiasc. Today, 6[cC1a3r:
Yahoo___ 40 ___ organized information on tens of thousands of computers j2\B(PA
linked to the web.
P[E:=p
1. A. became B. grew C. mm D. intend d5aG6/
2. A. made B. saw C. looked D. turned ^Bkwbj
3. A. in B. on C. about D. fer a g=,oYn
4. A. touch ?. contact C. n-ack D. record V(/ @$&
5. A. founded E. found C. argued D. reported (~}P.?C8
6. A. unwieldy B. tough C. tamable D invaluable k(<:
7. A. exchanged B. shank C. sold D. converted k5 s8s@
8. A. explain B. serve C. discover D. evaluate
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9. A. which B. that C. actually D. eagerly (+M]C]
10. A. relative B. interactive C.bound D. contacted sR(or=ub~
11. A. fluently B. efficiently C.exactly D. actually s"tyCDc.c
12. A. transmitted B. purchased C. sold D. w]<a$C8*y:
13. A. about B. bound C. going D. supposed jY: )W*TXt
I4. A. fable B. model C. name D. brand '{e9Vh<x
15. A. supported B. resided C. lived D. launched n2e#rn
16. A. connected B. lodged C. introduced D. linked ihv=y\Jt
17. A. over B, away C. inside D. beneath Rv-`6eyAA
18. A. housed B. caught C. hosed D. bidden 701mf1
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19. A. average B. normal C. ordinary D. equal QL_vWG-
20. A. attains B.detains C. maintains D. contains gL)l)}#
IV. Reading Comprehension (20 points) ](^$5Am
Directions: Read the following passages, decideon the best one of the choices Nft~UggK
marked A, B, C, and D for each question or unfinished statement and then mark J(0E'o{ug
the corresponding letter with a single bar across the square bracket on the @y"/hh_?
ANSWER SHEET. H<Ne\zAv
Passage 1 pJnT \~o
Guthrie's contiguity principle offers practical suggestions for how to break 6"OwrJB
babies. iZ^tLnc
One application of the thrcshoM method involves the time young children 1KHFzx,
spend on academic activities. Young children have short attention spans, so the ?2RDd|#
length of time they can sustain work on one activity is limited. Most activities 2rzOh},RS
are scheduled to last no longer than 30 to 40 minutes. However, at the start of nBN+.RB:(
the school year, attention spans quickly wane and behavior problems often F rKI=8
result. To apply Gutiarie's theory, a teacher might, at the start of the year, limit *6C ]CS
activities to 15 to 20 minutes. Over the next few weeks the teacher could ZqONK^
gredually increase the time students spend working on a single activity. x/<eY<Vgm?
The threshold methoci also can be applied to teaching printing abd GBh$nVn$
handwriting. When children first learn to form letters, their movements t9QnEP'
awkward and they lack free motor coordination. The distances between lines on /i[1$/*
a page are purposely wide so children can fit the letters into the space. If paper 3dl#:Si
with narrow lines is initially introduced, students' letters would spill over the ?o>JX.Nl&7
borders and students might become frustrated. Once students can form letters k=^~\$e
within the larger borders, they can use paper with smaller borders to help them 8LPvb#9=
refine their skills. e>6
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The fatigue method can be applied when disciplining disruptive students @ P'("qb~
who build paper airplanes and sail them across the room. The teacher can l KdY!j"
remove the students from the classroom, We them a large stack of paper, and U8>M`e"D
tell them to start making paper airplanes. After the students have made several r;7&U<j~Z
airplanes, the activity should lose its attraction and paper will become a cue for ;YfKG8(0
not building airplanes. (m~gG|n4
Some students continually race around the gym when they first enter their \]Nt-3|`0
physical education class. To employ the fatigue method, theteacher might J#/L}h;qH
decide to have these students continue to run a few more laps after the class has aAi"
begun. 3}F{a8iIm
The incompatible response method can be used with students who talk and ~d9@m#_T#~
misbehave in the media center. Reading is incompatible with talking. The ES>iM)M
media center teacher might ask the students'to find interesting books and read x%`.L6rj
them while in the center. Assuming that the studentS find the books enjoyable, o4U[;.?c
the media center will, over time, become a cue for selecting and reading books y@'~fI!E4
rather than for talking with other students. GV"X) tGo
In a social studies class some students regularly fall asleep. The teacher 6?(Z f
realized that using the board and overhead projector while lecturing was very G@(ukt`0}
boring. Soon the teacher began to incorporate other elements into each lesson, -*nd5(lY&
such as experiments, videotapes, and debates, in an attempt to involvs students qt.Y6s:r_
and raise their interest in the course. k@Q>(`
41. The purpose of this passage is to___ z]V%&f
A. inform B. persuade C. debate D. narrate +gh*n,:|
42. Guthrie identified three methods for__ I7-6|J@#^
A. educating students B. altering bad habits .~C[D
T+,
C. avoiding undesired action D. forming good hobbies 'VQ
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43. Which of the following is not the example of applying the threshold ~]l
T>|X
method? 8jdEx&K
A. Parents introduce spinach in small bites or mixed with a food than the "b6ew2\
child enjoys over time so that the child will not refuse to eat it. h4,S/n
B. Teachers introduce academic content in short blocks of time for young L>X39R~
children and gradually increase session length but not to where students ?E|be
)
become frustrated or bored. #*v:.0%
C. Paper with wider lines is first used and then paper with narrow lines is 5n#@,V.O/
introduced step by step to help children learn printing and handwriting. E
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D. A child might be made to throw toys until it is no longer fan by his QZO9CLX 8k
parents in order to change his behavior of repeatedly throwing toys. yrCY-'%
44. To stop snacking while watching television, people should keep their hands cq,8^o&
busy by sewing, painting, working crossword puzzles, and so forth. Over f{j.jfl\x
time. watching TV becomes a cue for engaging in an activity other than z'rB_l
snac 'king. What method is used in this example? hL(zVkYI
A. The threshold method. B. The fatigue method. O~L/>Ya
C. The incompatible response method. D. The punishment method. #$*l#j"#A
45. We can draw the conclusion from the passage that n^+rxG6L
A. The incompatible response method is to force child to make unwanted jC3)^E@:"
response repeatedly in presence of stimulus until he or she becomes *0!IHr"fn
exhausted )m4O7'2G
B. The threshold method refers to introducing undesired behavior with a IHaNg
K2
response incompatible with the undesired response so they can not be Wti?J.Csc
performed simultaneously G&f~A;'7k
C. The fatigue method means that engaging in the behavior is transformde zSM;N^X 8?
into avoiding it by introducing the stimulus at full strength so it becomes ~L3]Wa.
a cue for not performing it `GQ'yv
D. The fatigue method is that in presence of stimulus teachers have child )<8f3;qd
make response incompatible with unwanted response J[7|Ul1
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Passage 2 -'wFaW0%I
The increase in global trade means that international companies cannot yw{;Qm2\7
afford to make costly advertising mistakes if they want to be competitive. f6O5k8n
Understanding the language and culture of target markets in foreign 0{'%j~"
countries is one of the keys to successful international marketing. Too many _WeN\F~^
companies, however, have jumped into foreign markets with embarrassing d%C:%d
wralts . ZA!yw7~
Translation mistakes are at the heart of many blunders in international @ApX43U(
advertising. -0R;C` (!
General Motors, the US auto manufacturer, got a costly lesson when it {24Y1ohK
introduced its Chevrole Nova to the Puerto Rican market. "Nova" is Latin for hJIF!eoI
new (star)" and means "star" in many languages, but in spoken Spanish it can YnLwBJ 2i
sound like "no va", meaning "it doesn't go". Few people wanted to buy a car rh%-va9
with that cursed meaning. When GM changed the name to Caribe, sales #'?gMVSk
picked up" dramatically. Y#[>j4<T
Marketing blunders have also been made by food and beverage companies.
sM0o,l(5
3ne American food company's friendly "Jolly Green Giant" (for advertising Y\pRk6,
,egetables) became something quite different when it was translated into v*UJ4r
Arabic as "Intimidating Green Ogre". eKj'[2G@/
When translated into German Pepsi's popular slogan, "Come Alive with w\PCBY=
Pepsi" came out implying "Come Alive from the Grave". No wonder customers Js("
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in Germany didn't rush out to buy Pepsi. w:~Y@b~D
Successful international marketing doesn't stop with good qV`JZ\n
ranslafions--,-other aspects of culture must be researched and understood ff ?*ni5\y5o
aarketers are to avoid blunders. m?$peRn3{
When marketers do not understand and appreciate the values, tastes, 5|^{t00T~
geography, climate, superstitions, religion, or economy of a culture, they fail to Nr(3!-
capture their target market. Jfkdiyy"
For example, an American designer tried to introduce a new pentare ihto kk*:S* ,
the Latin American market but the product aroused little interest. The mail {ylhh%t4hi
reason was that the camellia used in it was traditionally used for funerals in iNxuQ7~
many South American countries. aTx*6;-PH
Having awakened to the special nature of foreign advertising, companies N1Pm4joH%
are becoming much more conscientious in their translations and more sensitive {g7[3WRy
to cultural distinctions. h)746T )
|8s)kQ4$
The best way to prevent errors is to hire professional translators who ,%a7
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understand the target language and its idiomatic usage, or to use a technique t=;84lA
called "back translation" to reduce the possibility of blunders. EC6Q<&]Iw
The process uses one person to translate a message into the target 't5 I%F
language and another to translate it back. Effective translators aim to capture s, 8a1o
the, overall message of an advertisement because a word-for-word duplication s.)nS$
of the original rarely conveys the intended meaning and often causes {#c**' 4
misunderstandings. R1%2]?
In designing advertisements for other countries, messages need to be shot
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and simple. i{$h]D_fD
They should also avoid jokes, since what is considered funny in one part 5* d
of the world may not be so humorous in another. c&o|I4|Y,
46. The best title of this passage might be __ . %!>~2=Q2*
A. Culture Is Very Important ia Advertishag J} 03 5
B. Avoid Cultural Misunderstanding between Nations 8?S)>-mwv
C. Overcome Cultural Shock in Different Countries Viu+#J;l
D. Advertisements Reflect Various Life Styles ;BR`}~m
47. What does the word "blunder" mean in this passage? ThLnp@
A. hesitation B. mistake C. stutter D. default V|h/a\P
48. Which of the following statements can be used to summarize the gist from -[I}"Glz:
Paragraph 3 to Paragraph 6? <u"h'e/oW_
A. Cultural shocks B. Faulty translations *1Lkde@|{
C. Avoid cultural oversights D. Prevent blunders ?d -$lI
49. We can learn from the context in Paragraph 9 that the word "ca " most JERWz~n}
probably mean____ Use`E
A. an animal used in perfume for its smell "o*zZ;>^
B. a piece of fabric used both in perfume and at funerals S'I{'jP5
C. a flower used in perfume for its fragrance and used for funerals )7e[o8O_6
D. an nrnament used in prefume and at funerals mv1_vF:
50. One way to prevent errors in advertising in different countries is to___ ?T\m
V}
A.fire the translators who don't know the target language. 0ang^v;q
B.use the technique called "literal translation" to reduce the possibility of %#.HFK
blunders 0.^9)v*i
C. avoid cultural oversights and avoid certain jokes cNW [i"
D. explain in details when designing advertisement for other countries :>Gm&w
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Passage 3 *j,5TO-j
It is not unusual for chief executives to collect millions of dollars a year in 4s!rrDN
pay, stock options, and bonuses. In the last fifteen years, while executive [8k7-}[
remuneration rose, taxes in the highest income bracket went down. Millionaires kpM5/=f/@
are now commonplace. w,\#)<boyb
Amiability is not a prerequisite for rising to the top, and there are a p7"o:YSQ
number of chief executive officers with legendary bad tempers. It is not the #-9;Hn4x
boss's job to worry about the well-being of his subordinates although the man 3f`+-&|M
with many enemies wi!! be swept out more quickly in hard times; it is the acWm+
company he worries about . His business savvy is supposed to be based on W9{>.E?
intimate knowledge of .his company and the industry .so he goes home nightly X*2MNx^K~
with a full briefcase. At the very top - and on the way up - executives are 3N?WpA768/
exceedingly dedicated.
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The American executive must be capable of enough small talk to get him "+
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through the social part of his schedule, but he is probably not a highly cultured '[]V%^F
individual or an intellectual. Although his wife may be on the board of the "}i\"x;s
symphony or opera, he himself has little time for such pursuits. His reading I$4GM
may largely concern business and management, despite interests in other fields. c~0YIk
>]
Golf provides him with a sportive outlet that combines with some useful %f.(^<Gu
socializing. m
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These days, he probably attempts some form of aerobic exercise to "keep 8>TDrpT}
the old heart in shape" and for the same reason goes easy on butter and alcohol, 3S-n sMs.
and substances thought to contribute to taking highly stressed executives out of tVUoUl
the running. But his doctor's admonition to "take it easy" falls on deaf eyes. He Ed3 *fY
likes to work. He knows there are younger men nipping at his heels. t)74(
Corporate head-hunting, carried on by "executive search fares," is a r"OVu~ND
growing industry. America has great faith in individual talent, and dynamic and !<