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复旦考博英语
Part I d1t_o2 Vocabulary and Structure (15%) =,qY\@fq Directions: Three are 30 incomplete sentences in thispart. For each sentence there are four choices marked A, B, C and D. Choose theone that best completes the sentence. Then mark the corresponding letter onAnswer Sheet Ⅰ with a single line throughthe center. ~q/~ u 1. Although it isonly a small business, its _________ is surprisingly high. +<V$G/" A. turn-up B. turn-over C. turn-about D. turn-out gXn`! 2. Unfortunatelynot all of us obtain our just _________ in this life. M_cm,|FF A. demands B. gains C. deserts D. wins (6[/7e) 3. That contractabout which we had a disagreement last month, has now gone __________. **
AkpV) A. through B. down C. over D. around j':<7n/A 4. The _______ oftwo houses proved such a financial burden that they were forced to sell one. fT?m~W^ A. upsurge B. upshot C. upturn D. upkeep oz|+{b}% 5. _________through the attic and see if you can find anything for the jumble sale. %=s2>vv9 A. Leash B. Rummage C. Flutter D. Scrape ^ AZv4H*~ 6. How about aglass of orange juice to________ your thirst. JL u$UR4 A. quash B. quell C. quench D. quieten 43,*.1;sz 7. Because thechildren keep interrupting her whenever she reads a book, she is always___________ her place. |A0U3$S= A. missing B. slipping C. bothering D. losing 9 *v14c% 8. She was puttingon her watch when the _________ broke and it fell to the ground. 3(*vZ A. belt B. String C. Tie D. strap
h*Mi/\ 9. I washed thisdress and the color_________. }h3[QUVf% A. flowed B. escaped C. ran D. removed ~0Zy$L/D 10. The recenteconomic crisis has brought about a _________ in world trade. G#E8xA"{/ A. sag B. Tilt C. Droop D. slump ;xai JJK{ 11. Although wedecorated the room only six months ago, the paint on the ceiling is already_________ because of the damp. 9"M-nH*< A. crumbling B. flaking C. disintegrating D. splintering aHitPPlq 12. The falsebanknotes fooled many people, but they did not _________ to close examination. .i#'IS0c A. put up B. keep up C. stand up D. look up d@Wze[M?0 13. They weremaking enough noise at the party to wake the ___________. Tx'anP A. dead B. living C. lunatic D. crippled -BwZ 14. If you wouldlike to send a donation, you can ________a cheque to the organization Feed theChildren. wRX#^;O9?> A. make up B. make for C. make out D. make off j5~~% 15. The studentsvisited the museum and spent several hours with the________, who was veryhelpful. ? a/\5`gnN A. curator B. bursar C. commissioner D. steward S.U#lAn( 16. The accusedman was able to prove his innocence at the trial and was __________. |2jA4C2L} A. absolved B. acquitted C. pardoned D. executed V'K:52 17. Mary wasextremely lucky: when her great-uncle died, she __________ a fortune. nM!_C-yX A. came by B. came over C. came into D. came through gL7rX a j 18. The drunkencouple did nothing to keep the flat clean and tidy and lived in the utmost__________. be(hY{y` A. decay B. contamination C. squalor D. confinement E>u U6#v 19. Share priceson the Stock Exchange plunged sharply in the morning but _________ slightly inthe afternoon. v&sl_w/tn A. recovered B. recuperated C. retrieved D. regained 4Q,|7@ 20. He tries to__________ himself with everyone by paying them compliments. 79+i4(H A. please B. ingratiate C. placate D. remunerate }LoMS<O-[ 21. I was afraidto open the door lest the beggar _________ me. `~NjBtQ A. followed B. were to follow C. follow D. would follow 5?f!hB|6 22. By the end ofthe day the flood water which had covered most of the town had __________. {f;DhB-jj A. reversed B. retired C. returned D. receded D"IxQ2}k 23. Educationalpolicies made _________ the hoof by successive secretaries of state are themain reason for low teacher morale. 00yWk_w A. in B. on C. by D. along equi26jhr 24. It was obviousthat he had been drinking far too much from the way he came_________ down thestreet. !iK{q0 A. toddling B. hobbling C. loping D. staggering G7r .Jm^q 25. He was agenerous friend but as a businessman he __________ a hard bargain. 4P#4RB A. dealt B. contracted C. drove D. faked |<uBJ-5 26. My friend’sson, who is a soldier, was delighted when he was __________ only a few milesfrom home. z|zEsDh; A. placed B. stationed C. deported D. exorcized E
H|L1g 27. In acoal-mining area, the land tends to __________causing damage to roads andbuildings. UUF]45t> A. subside B. diminish C. confiscate D. cede
n$ E$@ 28. As the cat layasleep, dreaming, whiskers __________. l8e)|MSh A. twitched B. twisted C. jerked D. jogged $9u:Ox
2 29. The total__________ from last month’s charity dance were far more than expected. Bm<tCN-4 A. earnings B. acquisitions C. proceeds D. subsidies uuL(BUGt- 30. The newmanager had many difficulties to overcome but he __________them all in hisstride. ,$RXN8x1 A. overlooked B. obtained C. tackled D. took nGur2}>n 7p>T6jK) Part II c5pK%I }O Reading Comprehension (40%) '2rSX[$tf Directions: There are 4 reading passages in this part.Each passage is followed by some questions or unfinished statements. For eachof them there are four choices marked A, B, C and D. Choose the best answer andmark the corresponding letter on Answer Sheet I with a single line through thecenter. *z0Rf; (1) Resale Price Maintenance is the name usedwhen a retailer is compelled to sell at a price fixed by the manufacturerinstead of choosing for himself how much to add on to the wholesale price hepays for his supplies. This practice is associated with the sale of “branded”goods, which now form a very considerable proportion of consumers’ purchases,and it has led to a great deal of controversy. T7l,}G Generally such articles are packed andadvertised by the manufacturers, who try to create a special ‘image’ in theminds of possible purchasers—an image made up of the look of the article, itsuse, its price, and everything else which might lead purchasers to ask for thatbrand rather than any other. If a retailer is allowed to charge any price helikes he may find it worthwhile to sell one brand at ‘cut’ prices even thoughthis involves a loss, because he hopes to attract customers to the shop, wherethey may be persuaded to buy many other types of goods at higher prices. Themanufacturer of the brand that has been ‘cut’ fears that the retailer may betempted to reduce the services on this article; but, even if he does not thereis a danger that the customer becomes unsettled, and is unwilling to pay the‘standard’ price of the article because he feels that he is being ‘done’. Thismay, and indeed often does, affect the reputation of the manufacturer and losehim his market in the long run. 2
#cw_Ua It is sometimes said also that thehousewife—who is the principal buyer of most of these goods—prefers a fixedprice because she knows where she is and is saved the bother of going ZT`"
{#L from shop to shop in search of lowerprices. If one shop cut all the prices of its branded goods she wouldundoubtedly have an advantage in shopping there. But this does not happen. Astore usually lowers the price of one or two of its articles which act as adecoy and makes up its losses on others, and changes the cut-price articlesfrom week to week so as to attract different groups of customers. And so thehousewife may feel rather guilty if she does not spend time tracking down thecheaper goods. How far this is true is a matter of temperament and it isimpossible to estimate what proportion of purchasers prefer a price that theycan rely on wherever they choose to buy and what proportion enjoy the challengeinvolved in finding the store that offers them a bargain. e-.(O8 Those who oppose Resale Price Maintenanceon the other hand, point out that there are now a great many different channelsof distribution—chain stores, department stores, co-operative stores,independent or unit shops, supermarkets, mail-order houses, and so on. It wouldbe absurd to assume that all of them have exactly the same costs to meet instocking and selling their goods, so why should they all sell at the sameprice? If they were allowed to choose for themselves, the more efficientretailers would sell at lower prices and consumers would benefit. As it is, theretail price must be sufficient to cover the costs of the less efficientavenues of distribution and this means the others make a bigger profit thannecessary at the expense of the public. The supporters of the fixed price arguethat this is only half the story. The efficient trader can still competewithout lowering his prices. He can offer better service—long credit, or quickdelivery or a pleasant shop decor or helpful assistants—and can do this withoutimperiling the long-term interests of the manufacturer. $U(D*0+o/ lLK||2d 31. Manufacturesoppose retailers cutting prices on their goods mainly because they think __________. 4`7~~:W!M5 A. retailers mayeventually stop selling their products "j.Q*Hazg B. it may reducecustomers’ confidence in their products f/Z-dM\e C. customers mayfeel uneasy when prices vary >!c Ff$2' D. it maysometimes lead to poor service WMFn#.aY5 32 Supporters ofthe fixed price hold that an efficient trader can still make money withoutlowering prices by __________. d[E= HN A. allowingcustomers time to pay #}8VUbJ B. hiringassistants for long hours and low wages "'>fTk_ C. advertisingmuch more effectively f,BJb+0 D. establishinglong-term relations with manufactures EAF\7J* 33. By saying “Hefeels that he is being ‘done’”, the author means that customerthinks__________. < |