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II. Vocabulary (10 points) ~oY^;/ j
PartA (5 points) S;`A{Mow
Directions: Beneath each of the following sentences, there are four choices _KAQ}G3
marked iL B, C arm 1). Choose the:one thatbest completes the ;>7De8v@@
sentence and mark the corresponding letter with a single bar across z!9-:
the square bracket on ANSWER SHEET 1.
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Example: sLxc(d'A
She prefers foreign wine to that produced__ A^<jy=F&
A. previously B. vLrtually C. primarily D. domestically O6^]=/wd
The sentence should read,; "She prefers foreign wine to that produce |Z +=
domesticany." Therefore, you should choose D. %n9aaoD
Sample Answer P+/e2Y
[A] [B] [C] [D] Ta\tYZj$
1. International sport should create goodwill between the nations, but in the Jdj4\ju
present organization of the Olympics somehow encourages__ wz%NbLy-
patriotism. $-sHWYZ
A. obsolete B. aggressive C. harmonious D. amiable YNi.SXH
Z One call understand others much better by noting the immediate and T9[Q
fleeting reactions of their eyes and __ to expressed thoughts. A~70
A. dilemmas B. countenances C. concessions D. junctions h~zT ydnH
3. People innately _____ for superiority over their peers although it Er?&Y,o
sometimes takes the form of an exaggerated lust for power. (SAs-
A. strive B. ascertain C. justify D. adhere 3h`f 6
4. Some scientists have suggested that Earth is a kind of, zoo or wildlife 9XB 8VKu8
for intelligent space beings, like the wilderness areas we have set nAdf=D'P
up on earth to allow animals to develop naturally while we observe them. {"KMs[M
A. conservation B. maintenance C. storage D. reserve }@d @3
5. According to the latest report, consumer confidence___ a breathtaking I%KYtv~`
15 points .last month, to its lowest level in 9 years. NK
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A. soared B. mutated C. plummeted D. fluctuated
3/eca
6. Melissa is a computer___ that destroyed files in computers and QoT;WM Z
frustrated thousands of users around the world. ]:J$w]\
A. genius B. vires C. disease D. bacteria nAlQ7'
7. The emphasis:on examinations is iby far the. worst form of bV3|6]k^
competition in schools. 9_/:[N6|c|
A. negligent B. edible C. fabulous D. disproportionate mQ"-,mMI
8. The boy seemed more _____ to their poverty, after seeing how his DZ
tsy!xA
grandparents lived. KF:78C
A. reconciled B. consolidated inp7K41
C. deteriorated D. attributed /od@!/
9. During his two-month stay, in China, Tom never____ a chance to dioGAai'
practice his Chinese. a/xn'"eli
A. passed on B. passed up C. passed by D. passed out \1M4Dl5!
10. When a person dies, his debts must be paid before his ____ can be NL+N%2XG7
distributed. F#5~M<`.o
A. paradoxes B. legacies C. platitudes D. analogin /PXzwP_(A
Part B (5 points) 1<aP92/N&
Directions: In each of the following sentences there is one word or phrase XC#oB~K'
underlined. Below the sentence are four choices marked A, B, C, and Y"$xX8o
D. Choose the one that is closest in meaning to the underiined part. )J(6xy
Mark the corresponding letter with a single bar across the square +D*Z_Yh6
bracket on ANSWER SHEET I. }4X0epPp;:
Example: R`-S/C
The secretary is Very competent; she can finish all these letters within one `N8O"UcoBo
.. ;.,ca, ODe FW DNpr
bour. * kh tJ]=
A. careful B. industrious C. clever D. capable j3ls3H&
In this sentence, "competent" is closest -;n m e:zting to "capable". Therefore Bk{]g=DO
you should choose D. k4zZ7H
Sample Answer
=($xG#g`
[A] [B] [C] [DD] 9%obq/Lb
11. He claims that advertising today tends to portray women in traditional vW@=<aS Z
roles such as cooking or taking care of the baby. ?:9"X$XR
A. depict B. advocate D; criticize D. analyze [{/jI\?v
12,. They achieved more than they had eyer dreamed, lending a magic tO their
C9)@jK%
family story that no tale or ordinary life could possibly rival. [dV L&k<P
A.confirm B. achieve C.match D exaggerate 3=V&K-
13. The most urgent thing is to find a dump. for those toxic____ industrial wastes. |;{6&S
A. imminent B. recyclable C. smelly D. poisonous >=w)x,0yX
i4. British Prime Minister Tony Blair promised the electorate that guns would dlnX_+((KC
nor be fired without an attempt to win a further U.N.sanction. ZWm6eD
A. allies B. delegates C. voters D. juries a?oI>8*
15. The analysis suggests that the tradeoff between our :children's college and RT8 ?7xFc
our own retirement security is ,chilling. M )(DZ}
A. frightening B. promising C. freezing D. revealing F((4U"
16. Their signing of the treaty was regarded as a conspiracy against the British Vi|#@tC'
Crown. tpx2IE
A. secret plan B. bold attack C. clever design D. joint effort uHNCS zH(
17. Evidence, reference, and foomotes by the thousand testify to a scrupulous tO&^>&;5
researcher who does considerable justice to a full range of different /g.U&oI]D
beorefical and political positions. 7uk[Oy<_
A. trustworthy B. intelligent C. diligent D. meticulous K@
%].:
18. Despite their spartan, isolated lifestyle, them are no stories of women !H\F2Vxs
being raped or wanton violence against civilians in the region. ^=*;X;7
A. intriguing B. exasperating: C. demonstrative D. unprovoked 0tJZ4(0
19. The gang derived their nickname from their dark clothing and blacked up Ew$C
;&9
faces for .nocturnal raids in the forest. dQG=G%W
A. illegal B. night-time C, brutal D. abusive bhs
_9ivw
20. Though sometimes too lazy to work as hard as her sisters, Linda has a (w zQ2Dk
more avid fondness for the limelight, A?0Nm{O;3v
A. mercurial B, gallant C. ardent D. frugal &9>vl*
III. Cloze (10 points) &,)&%Sg[
Directions : Read the following passage. Choose the best word for each iJ|uvPCE
numbered blank and mark the corresponding letter with a single bar across the Y\hBd$lQ~
square bracket on Answer Sheet I. .c c
p
Like many other aspects of the computer age, Yahoo began as an idea, :MDKC /mC
___ 21 ___ into a hobby and Iately has ____22 ____ into a full- time passion. The /<BI46B\
two developers of Yahoo, David Filo and Jerry Yang, Ph. D candidates d0 /#nz
___ 23 _ Electrical Engineering at Stanford University, started theirguide in (Awm9|.{+
April 1994 as a way to keep 24 of their personal interest on the Intemet. kvj#c
Before long they ___25 ___ that their home,brewed lists were becoming too W(/h Vt
long and ____ 26____ Gradually they began to spend more andmore time on XB5DPx
Yahoo. x$(f7?s] 1
During 1994, they ____ 27____ yahoo into a customized database designed e8b:)"R
to____28_____ the needs of the thousands of users____29____ began to use the n._-!
WI
service through the closely ___ 30____ Intemet community. They developed ?Ss!
e$jf
customized software to help them___ 31 ___ locate, identify and edit material {(?4!rh
___32___ on the Intemet. The name Yahoo is ____ 33____ to stand for "Yet SZCze"`[
Another Hierarchical Officious Oracle". but Filo and Yang insist they selected PTV:IzoW
the ___34 ___ because they considered themselves yahoos. Yahoo? itself first h
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___ 35 ___ on Yang's workstation, "akebono", while the search engine was YZJyk:H\
___ 36 ___ on Filo's computer, "Konishiki". Qe(:|q_
In early 1995 Marc Andreessen, co-founder of Netscape Communication 0Wp|1)ljA
in Mountain View, California, invited Filo and Yang to move their files }l9llu
___ 37___ to larger computers ___38____ at Netscape. As a result Stanford's zp?`N;
computer network returned to ___ 39___ , and both parties benefiasc. Today, J<lO=
+mg
Yahoo___ 40 ___ organized information on tens of thousands of computers q-d:TMkc
linked to the web. 8*a&Jl
1. A. became B. grew C. mm D. intend Yu2Bkq+
2. A. made B. saw C. looked D. turned uFga~g
3. A. in B. on C. about D. fer /;
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4. A. touch ?. contact C. n-ack D. record 18:%~
>.!
5. A. founded E. found C. argued D. reported FHI ;)wn=
6. A. unwieldy B. tough C. tamable D invaluable BTrn0
7. A. exchanged B. shank C. sold D. converted 8DaL,bi*.
8. A. explain B. serve C. discover D. evaluate o2\8OxcA
9. A. which B. that C. actually D. eagerly e\75:oQ
10. A. relative B. interactive C.bound D. contacted RViuJ;
11. A. fluently B. efficiently C.exactly D. actually "g8M0[7e3
12. A. transmitted B. purchased C. sold D. sCHJ&>m5-
13. A. about B. bound C. going D. supposed [}]Q?*_
I4. A. fable B. model C. name D. brand -A!%*9Z
15. A. supported B. resided C. lived D. launched 4H]L~^CD
16. A. connected B. lodged C. introduced D. linked jrh43
\$*
17. A. over B, away C. inside D. beneath Ooy7*W';
18. A. housed B. caught C. hosed D. bidden jW@Uo=I[
19. A. average B. normal C. ordinary D. equal >[*qf9$
20. A. attains B.detains C. maintains D. contains GR32S=\
IV. Reading Comprehension (20 points) 7D5]G-}x.
Directions: Read the following passages, decideon the best one of the choices i
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marked A, B, C, and D for each question or unfinished statement and then mark wj0\$NQ=x
the corresponding letter with a single bar across the square bracket on the VP]% Hni]
ANSWER SHEET. czd~8WgOa
Passage 1 h'F=YF$o
Guthrie's contiguity principle offers practical suggestions for how to break |$b}L7_
babies. J7p),[>I<
One application of the thrcshoM method involves the time young children ')3
bl3:
spend on academic activities. Young children have short attention spans, so the Q'0d~6n&{
length of time they can sustain work on one activity is limited. Most activities sON|w86B
are scheduled to last no longer than 30 to 40 minutes. However, at the start of C3YT1tK
the school year, attention spans quickly wane and behavior problems often E^eVvP4uC@
result. To apply Gutiarie's theory, a teacher might, at the start of the year, limit CzEd8jeh7
activities to 15 to 20 minutes. Over the next few weeks the teacher could W6/
yn
gredually increase the time students spend working on a single activity. :20W\P<O!A
The threshold methoci also can be applied to teaching printing abd B&uz;L3
handwriting. When children first learn to form letters, their movements RrQJ/ts7}
awkward and they lack free motor coordination. The distances between lines on omBoo5e
a page are purposely wide so children can fit the letters into the space. If paper k+pr \d ~
with narrow lines is initially introduced, students' letters would spill over the ]GQG~H^
borders and students might become frustrated. Once students can form letters hQDXlFHT
within the larger borders, they can use paper with smaller borders to help them 9mTJ|sN:e
refine their skills. `RL"AH:+
The fatigue method can be applied when disciplining disruptive students
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who build paper airplanes and sail them across the room. The teacher can *CI#+P
remove the students from the classroom, We them a large stack of paper, and X_\otVh(D
tell them to start making paper airplanes. After the students have made several V[Ui/M!9Z
airplanes, the activity should lose its attraction and paper will become a cue for j+
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not building airplanes. ^,T(mKS
Some students continually race around the gym when they first enter their -C?ZB}`
physical education class. To employ the fatigue method, theteacher might bB3powy9
decide to have these students continue to run a few more laps after the class has + @s"zp;F
begun. 6G""I]uT
The incompatible response method can be used with students who talk and %/ #NK1&M
misbehave in the media center. Reading is incompatible with talking. The 1NA.nw.
media center teacher might ask the students'to find interesting books and read Cd}<a?m,
them while in the center. Assuming that the studentS find the books enjoyable, lp%pbx43s
the media center will, over time, become a cue for selecting and reading books JYbL?N
rather than for talking with other students. ={@6{-tl
In a social studies class some students regularly fall asleep. The teacher >jc [nk
realized that using the board and overhead projector while lecturing was very KF!Yf\
boring. Soon the teacher began to incorporate other elements into each lesson, fSvM(3Y<Qh
such as experiments, videotapes, and debates, in an attempt to involvs students R|87%&6']
and raise their interest in the course. _TQj~W<
41. The purpose of this passage is to___ t)$:0
A. inform B. persuade C. debate D. narrate Ig0VW)
@
42. Guthrie identified three methods for__ #( 146
A. educating students B. altering bad habits <FkFs{(t
C. avoiding undesired action D. forming good hobbies l L@XM2"
43. Which of the following is not the example of applying the threshold HJ[c M6$2
method? rlSeu5X6
A. Parents introduce spinach in small bites or mixed with a food than the YHygo#4=8
child enjoys over time so that the child will not refuse to eat it. yZ U6xY
B. Teachers introduce academic content in short blocks of time for young
=ncVnW{
children and gradually increase session length but not to where students (2E\p
become frustrated or bored. .:%0E`E
C. Paper with wider lines is first used and then paper with narrow lines is jZkcBIK2
introduced step by step to help children learn printing and handwriting. #rQ2gx4
D. A child might be made to throw toys until it is no longer fan by his ,N
p0wg0
parents in order to change his behavior of repeatedly throwing toys. M; tqp8
44. To stop snacking while watching television, people should keep their hands :zke %Yx
busy by sewing, painting, working crossword puzzles, and so forth. Over V1`o%;j
time. watching TV becomes a cue for engaging in an activity other than K+K#+RBK
snac 'king. What method is used in this example? [
=9T*Sp
A. The threshold method. B. The fatigue method. )e=D(qd
C. The incompatible response method. D. The punishment method. ' ;FnIZ
45. We can draw the conclusion from the passage that E`usknf>l
A. The incompatible response method is to force child to make unwanted a;qryUyG
response repeatedly in presence of stimulus until he or she becomes lc1(t:"[
exhausted 4=.89T#<
B. The threshold method refers to introducing undesired behavior with a &P}_bx
response incompatible with the undesired response so they can not be aU "8{
performed simultaneously JWhdMU
C. The fatigue method means that engaging in the behavior is transformde c&?m>2^6
into avoiding it by introducing the stimulus at full strength so it becomes 8hz^%vm
a cue for not performing it %i9E @EV
D. The fatigue method is that in presence of stimulus teachers have child U}e!Wjrc
make response incompatible with unwanted response 17[3/m8a
Passage 2 4I
k{
The increase in global trade means that international companies cannot BB!THj69a6
afford to make costly advertising mistakes if they want to be competitive. 0$)>D==
Understanding the language and culture of target markets in foreign WwBOM~/`2
countries is one of the keys to successful international marketing. Too many t~EPn.
companies, however, have jumped into foreign markets with embarrassing r4XK{KHn
wralts . y^,1a
[U.
Translation mistakes are at the heart of many blunders in international rJT^H5!o"
advertising. :bu/^mW[
General Motors, the US auto manufacturer, got a costly lesson when it Yz/md1T$
introduced its Chevrole Nova to the Puerto Rican market. "Nova" is Latin for ~ Ei $nV
new (star)" and means "star" in many languages, but in spoken Spanish it can GmeQ`;9,
sound like "no va", meaning "it doesn't go". Few people wanted to buy a car h-#6av:
with that cursed meaning. When GM changed the name to Caribe, sales Pw7]r<Q
picked up" dramatically. J!v3i*j\
Marketing blunders have also been made by food and beverage companies. 6Z6'}BDP
3ne American food company's friendly "Jolly Green Giant" (for advertising pMx*F@&nU
,egetables) became something quite different when it was translated into (
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Arabic as "Intimidating Green Ogre". 7a=gH2]&
When translated into German Pepsi's popular slogan, "Come Alive with o/$}
Pepsi" came out implying "Come Alive from the Grave". No wonder customers e#L8X
{f
in Germany didn't rush out to buy Pepsi. [fya)}
Successful international marketing doesn't stop with good 7 S#J>*
ranslafions--,-other aspects of culture must be researched and understood ff LEbB(x;@
aarketers are to avoid blunders. 53;}Nt#R
When marketers do not understand and appreciate the values, tastes, d6?j`~[7#-
geography, climate, superstitions, religion, or economy of a culture, they fail to =r?hgGWe
capture their target market. AW%#O\N
For example, an American designer tried to introduce a new pentare ihto (Du@ S
the Latin American market but the product aroused little interest. The mail IXMop7~
reason was that the camellia used in it was traditionally used for funerals in Xk~D$~4<
many South American countries. #l\=}#\1Wb
Having awakened to the special nature of foreign advertising, companies 'NXN& {
are becoming much more conscientious in their translations and more sensitive )0.kv2o.
to cultural distinctions. 'Vzp2
[i21FX
The best way to prevent errors is to hire professional translators who L:KF_W.I+
understand the target language and its idiomatic usage, or to use a technique >a!/QMh
called "back translation" to reduce the possibility of blunders. !1jBC.G1
The process uses one person to translate a message into the target .LPV#&
language and another to translate it back. Effective translators aim to capture 1E[J%Rh\l
the, overall message of an advertisement because a word-for-word duplication oA7tEu
of the original rarely conveys the intended meaning and often causes YFLZ %(
misunderstandings. :T^a&)aL%
In designing advertisements for other countries, messages need to be shot 7Kr*P<-G
and simple. c?(4t67|
They should also avoid jokes, since what is considered funny in one part p,EQ#Ik
of the world may not be so humorous in another. +xh`Q=A
46. The best title of this passage might be __ . %^)fmu
A. Culture Is Very Important ia Advertishag =J]&c?I
B. Avoid Cultural Misunderstanding between Nations
9a[9i}_
C. Overcome Cultural Shock in Different Countries a{ L%7
D. Advertisements Reflect Various Life Styles a(m2n.0'>
47. What does the word "blunder" mean in this passage? uP`Z12&
A. hesitation B. mistake C. stutter D. default NJ%P/\ C
48. Which of the following statements can be used to summarize the gist from _>o:R$ %}
Paragraph 3 to Paragraph 6? +r
A. Cultural shocks B. Faulty translations <v"R.<
C. Avoid cultural oversights D. Prevent blunders :tc@2/>!O
49. We can learn from the context in Paragraph 9 that the word "ca " most E'f{i:O"~
probably mean____ =eq[:K<6
A. an animal used in perfume for its smell 7zl5yKN
B. a piece of fabric used both in perfume and at funerals 'NbHa!
C. a flower used in perfume for its fragrance and used for funerals >1X|^
D. an nrnament used in prefume and at funerals Gf%~{@7=u
50. One way to prevent errors in advertising in different countries is to___ +X\FBvP&
A.fire the translators who don't know the target language. WSPI|#Xr%
B.use the technique called "literal translation" to reduce the possibility of :^<3>z
k
blunders Ex.yU{|c
C. avoid cultural oversights and avoid certain jokes SjK
D. explain in details when designing advertisement for other countries a)!o @
Passage 3 #]-SJWf3
It is not unusual for chief executives to collect millions of dollars a year in JB\UKZXw
pay, stock options, and bonuses. In the last fifteen years, while executive mwO6g~@`
remuneration rose, taxes in the highest income bracket went down. Millionaires m%0p\Y-/
are now commonplace. 7:e
{;iG
Amiability is not a prerequisite for rising to the top, and there are a 5G}?fSQ>
number of chief executive officers with legendary bad tempers. It is not the E[O
J+ ;c
boss's job to worry about the well-being of his subordinates although the man \a<wKTkn
with many enemies wi!! be swept out more quickly in hard times; it is the 1l9G[o
*
company he worries about . His business savvy is supposed to be based on EX*HiZU>
intimate knowledge of .his company and the industry .so he goes home nightly y-Fo=y
with a full briefcase. At the very top - and on the way up - executives are -$\y_?}
exceedingly dedicated. }ZYd4h|g\z
The American executive must be capable of enough small talk to get him SV4E0c>
through the social part of his schedule, but he is probably not a highly cultured @b\$ yB@z
individual or an intellectual. Although his wife may be on the board of the n>z9K')
symphony or opera, he himself has little time for such pursuits. His reading 5#6|j?_a
may largely concern business and management, despite interests in other fields. t}_r]E,{u
Golf provides him with a sportive outlet that combines with some useful $L`d&$Vh
socializing. >\R+9p:o
These days, he probably attempts some form of aerobic exercise to "keep u$z`
the old heart in shape" and for the same reason goes easy on butter and alcohol, hXw]K"
and substances thought to contribute to taking highly stressed executives out of _1X!EH"
the running. But his doctor's admonition to "take it easy" falls on deaf eyes. He 7jrt7[{
likes to work. He knows there are younger men nipping at his heels. y<UK:^t31V
Corporate head-hunting, carried on by "executive search fares," is a O *C;Vqt
growing industry. America has great faith in individual talent, and dynamic and %jJ
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aggressive executives are so in demand that companies regularly raid each _{ue8kGt
other's managerial ranks. ~i= _J3'
51. We can infer from the second paragraph that___ d2FswF$C
A. promotion depends on amiability ,i NXK
B. chief executives do not work hard enough at the top level eSn+ B;
C. it is the duty of the chief executive to look after the well-being of his @3i\%R)n;
subordinates +.8
\p5
D. a chief executive is expected to know more about his company and the d7^}tM
industry (y'hyJo
52. The term "aerobic exercise" (fa'st line in second last paragraph) is a kind Of b)#hSjWO#
____ NSMyliM1Y
A. hallucination exercise wVXS%4|v
B. physical exercise f^ZRT@`O
C. meditation exercise Oxnp0 s
D. entertainment t^-d/yKt0w
53. From the last paragraph we can gather that ____ OF>mF~
A. there are too many aggressive executives 1.JK33
B. individual talent is not essential for a company L&8~f]
C. the job of an "executive search rum" is corporate head-hunting lgAoJ[
D. it is not common for companies to undermine each other's managerial h
f)?1z4
ranks @n/\L<